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HERE'S WHAT LEADING CARDIOLOGISTS /
EXPERTS ON NUTRITION SAY ABOUT RICE BRAN OIL

Rice Bran Oil enjoys the status of a 'Health Food' from a cardiovascular viewpoint and routine use of Rice Bran Oil can be recommended as a sole cooking medium. 
  - Dr. Praveen Chandra ,
   M.D., DM. Consulting Cardiologist, Escorts Heart Institute & Research Centre, New Delhi.
Rice Bran Oil acts as natural anti-oxidant, lowers cholesterol level in the blood, effective in reducing menopausal symptoms. The oil should be used as the sole-cooking medium for effective Heart care as well as overall human nutrition.
  - Dr. G. S. Kalra,
   Sr. Invasive Cardiologist, Fortis Heart Institute, Chandigarh.

Compared to other edible oils, RBO has higher Squalene, which maintains tone of skin, Cholesterol lowering properties, Anti mutagenic behaviour, lesser consumption in fried items, guards against Coronary diseases, ideal PUFA/MUFA ratio as per WHO recommendations.
  - Dr. T. C. Raghu Ram,
   Dy. Director, National Institute of Nutrition, Hyderabad.

In cereal-based diets, the use of any single Oil (except Rice Bran Oil) may not furnish the optimal intake of all Fatty acids and their ratios. 
   - Dr. Ghafoorunissa,
   Dy. Director, National Institute of nutrition, Hyderabad.
Rice Bran Oil is a unique edible oil with nutritionally desirable attributes compared to other edible oils. It has Cholesterol lowering property attributed to Oryzanol, a minor constituent present in the oil. In fact in Western countries this oil is considered a "Health Food".
   - Dr. A. B. Afzalpurkar,
   Dy. Director, Indian Institute of Chemical Technology, Hyderabad.

Health aspect of Rice Bran Oil is not highlighted as much as it should have been done. This is where the market is in terms of the total awareness, be it as a hypocholesterolemic, antiviral, antioxidant and anticancer effect, or even a scavenging effect of carcinogens. All these need to be highlighted. 
   - Dr. V. Prakash,
   Director, Central Food Technological Research Institute, Mysore.

The most balanced & versatile oil in the market & the closest to the American Heart Association's recommendation is Rice Bran Oil.
   - Dr. A. I. Gerhardt & Dr. N. Gallo,
   Dept. of Medicine, University of Califonia, U.S.A.

Rice Bran Oil is used as an edible oil in Japan, China and other oil producing countries. In Japan, Rice Bran Oil is more popularly known as “Heart Oil” as it keeps the cholesterol level in serum relatively low.
  - Dr. M.K. Kundu,
     Edible Oils Commissioner, Ministry of Food & Consumer Affairs, Government of India, New Delhi.
 
The Cholesterol lowering effect of Rice Bran Oil is defined in human & animal experiments due to presence of active components (Unsaponifiable Fraction)
– Division of Bioscience & Biotechnology, Kyushu University, Japan.